Comfort item as a prop
Build a short sketch around a pillow or other home comfort product, then reveal it as the punchline. Sam Hyde uses a surreal dialogue scene.
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YouTube brand partnerships
mypillow.com ↗MyPillow sponsorships
Let the pillow or home comfort item be the visual hook
MyPillow reads use a direct product reveal, a personal comfort reaction or a home routine. Sam Hyde builds a short surreal skit around a pillow; Larry Elder demonstrates slippers and talks about their feel and sole; Dr. Steve Turley ties a pillow to a bedtime story. The format can be comedic or straightforward, but it is most memorable when viewers see the product.
▶ Jump to the sponsor readS
Sam Hyde × MyPillow
The Sam Hyde Show: Boomer Psychosis w/ Jean
- 2
- Sponsored videos
- Sep 2025 – Aug 2026
- 1
- Creator partners
- Sep 2025 – Aug 2026
- 1/4
- Recent months with sponsorships
- May 2026 – Aug 2026
The creator relationships
Timcast IRL is the most frequent partner in the creator list below, with 34 sponsored videos. Ben Shapiro follows with 23.
- 01Timcast IRL34
- 02Ben Shapiro23
- 03Conservative Twins12
- 04Dr. Steve Turley11
- 05Sam Hyde4
Who MyPillow works with
Explore the creators behind the sponsorships.
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Timcast IRL34 sponsored videos
Timcast IRL34 sponsored videosB
Ben Shapiro23 sponsored videos
Ben Shapiro23 sponsored videosC
Conservative Twins12 sponsored videos
Conservative Twins12 sponsored videosD
Dr. Steve Turley11 sponsored videos
Dr. Steve Turley11 sponsored videosSSam Hyde4 sponsored videos
Sam Hyde4 sponsored videosL
Larry Elder4 sponsored videos
MLarry Elder4 sponsored videos
Matt Walsh3 sponsored videosT
The Officer Tatum1 sponsored video
The Officer Tatum1 sponsored videoBuild a pitch around a real idea.
Creative starting points drawn from MyPillow’s integrations.
Bedtime routine
Show the product in the creator’s evening routine and give viewers the current place to find it. Dr. Steve Turley makes sleep preparation the context.
Let the pillow or home comfort item be the visual hook
The brands, creative choices and product connections worth paying attention to.
Use a product reveal
Sam Hyde stages a dreamlike exchange in which a character is told to bring a pillow, then gives a comic reaction to the MyPillow. The ad break functions as a sketch rather than a conventional testimonial.
Larry Elder holds up MyPillow slippers during a commentary video and describes their softness and firm soles. The direct demonstration makes the product visible.
Connect comfort to the routine
Dr. Steve Turley introduces MyPillow through a bedtime setup and invites viewers to order using the show’s code. The routine gives the product a clear place in the day.
A creator pitch can use a pillow, slippers or another home comfort item in an evening routine or an intentionally silly prop moment.
Keep the product in view
The visual treatment can be a prop-based sketch, a close-up product demonstration or a straightforward bedtime segment. Choose the approach that matches the channel.
Name the item, show how the creator uses it and give the current campaign’s next step. Then return to the episode.
See the integrations
Watch how the product becomes part of the video.
Sponsor at 45:52SSam Hyde28 Jun 2026
Sam Hyde28 Jun 2026The Sam Hyde Show: Boomer Psychosis w/ Jean
Sam Hyde turns the sponsor break into a surreal pillow skit, with a character insisting that MyPillow is the solution before the host reacts to the product. The staged reveal makes the ad part of the show’s comedy.
Sponsor at 4:51LLarry Elder23 Sep 2022
Larry Elder23 Sep 2022Larry Elder Reacts to Popular Anti White Commercials
Larry Elder holds up MyPillow slippers during a commentary video, describing their soft feel and firm sole before directing viewers to the product. The close-up prop makes the read immediately visible. A creator can make a comfort product more tangible by showing it in hand and describing the detail they notice first.
Sponsor at 6:42DDr. Steve Turley13 Jun 2022
Dr. Steve Turley13 Jun 2022Biden ABANDONS Ukraine as EU Economy on the BRINK!!!
Dr. Steve Turley introduces MyPillow as part of settling in for the night and gives viewers the show’s campaign code. The bedtime routine keeps the endorsement simple and familiar within political commentary. A creator can make a home-comfort read feel natural by tying it to the moment they wind down at the end of the day.
Make your next pitch more specific.
Research the partnerships, compare the creative, and build your shortlist in Sponsorbook.