One finance concept
Explain a single money concept already relevant to the episode, then introduce the matching SoFi feature with approved terms. Veritasium uses compound interest.
S
YouTube brand partnerships
sofi.com ↗SoFi sponsorships
Put a finance feature inside the creator’s story
SoFi integrations introduce financial tools during stories about spending, investing, crypto or compound interest. Eddy Burback moves from a food challenge into the all-in-one finance app; Airrack explicitly notes crypto risk before inviting viewers to explore; Veritasium explains compound interest as a long-term money concept. A strong pitch focuses on one feature and keeps the explanation clear and appropriately cautious.
▶ Jump to the sponsor readE
Eddy Burback × SoFi
I did RFK's carnivore diet for a month
- 5
- Sponsored videos
- Sep 2025 – Aug 2026
- 4
- Creator partners
- Sep 2025 – Aug 2026
- 1/4
- Recent months with sponsorships
- May 2026 – Aug 2026
The creator relationships
Airrack is the most frequent partner in the creator list below, with 11 sponsored videos. Drew Gooden follows with 8.
- 01Airrack11
- 02Drew Gooden8
- 03Jesser6
- 04Eddy Burback5
- 05Danny Gonzalez5
Who SoFi works with
Explore the creators behind the sponsorships.
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Airrack11 sponsored videos
Airrack11 sponsored videosD
Drew Gooden8 sponsored videos
Drew Gooden8 sponsored videosJ
Jesser6 sponsored videos
Jesser6 sponsored videosEEddy Burback5 sponsored videos
Eddy Burback5 sponsored videosD
Danny Gonzalez5 sponsored videos
Danny Gonzalez5 sponsored videosV
Veritasium2 sponsored videos
Veritasium2 sponsored videosB
Burback2 sponsored videos
BBurback2 sponsored videos
Binging with Babish1 sponsored videoBuild a pitch around a real idea.
Creative starting points drawn from SoFi’s integrations.
Risk-aware crypto mention
If the creator discusses crypto, keep the risk statement and suitability language explicit before pointing viewers to the product. Airrack models that caution.
Put a finance feature inside the creator’s story
The brands, creative choices and product connections worth paying attention to.
Choose the financial topic already in the video
Eddy Burback introduces SoFi as an all-in-one finance app after a carnivore-diet challenge. The sponsorship is a clear break in the humorous food story, giving the creator room to explain the product directly.
Airrack connects the read to cryptocurrency and explicitly says it is inherently risky and should fit the viewer’s financial situation. The caution is part of the segment’s framing and should stay visible in any related pitch.
Make one concept understandable
Veritasium uses compound interest as the opening concept before continuing a science episode. A specific financial idea gives viewers a useful point of entry without needing a full tour of every app feature.
Keep financial decisions personal rather than prescriptive.
Give viewers a clear next step
The examples use direct links or a named app feature as the action. A segment can explain what viewers can explore while avoiding promises about returns or personal financial outcomes.
Name the concept, show the product if appropriate, and state any risk or eligibility language required by the current brief. Then return to the video’s main story.
See the integrations
Watch how the product becomes part of the video.
Sponsor at 18:44EEddy Burback26 Jun 2026
Eddy Burback26 Jun 2026I did RFK's carnivore diet for a month
While eating an overcooked-egg meal in the middle of a carnivore-diet challenge, Eddy Burback pauses for a SoFi read and folds the app’s banking, borrowing and investing range into the joke about dishwasher pods. The comic interruption gives way to a clear checking-and-savings explanation, a useful model for making a finance sponsor legible inside an unrelated challenge video.
Sponsor at 24:42AAirrack9 Jun 2026
Airrack9 Jun 2026I Stole From The World's Richest YouTubers
Airrack brings SoFi into a staged break-in story just after spotting Bitcoin, using the high-stakes scene to introduce crypto access in the app. He then explains that the app also brings financial tools together, before the video returns to the attempt to find a signed hoodie. The lesson is to connect one feature to the story’s prop or objective, then move on.
Sponsor at 7:52VVeritasium29 Apr 2026
Veritasium29 Apr 2026The Crystal That Could Destroy All Medicine
Veritasium pauses a science investigation to explain compound interest and why a savings account matters, then introduces SoFi’s banking, borrowing and investing features. The shift works because the sponsor follows a concrete financial concept rather than appearing as a generic app plug. For a creator, the useful bridge is one simple idea the audience can follow.
Make your next pitch more specific.
Research the partnerships, compare the creative, and build your shortlist in Sponsorbook.