YouTube brand partnerships
economist.com ↗Make the subscription the next step in a specific question
The Economist’s creator integrations are most persuasive when the featured reporting extends a question the video has already raised. Money & Macro repeatedly points viewers to specific articles or archival coverage on the same subject, while also explaining print and digital ways to read. That gives a pitch a useful editorial structure: connect a concrete topic to a next source, not a generic claim about staying informed.
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Money & Macro × The Economist
Curt Jaimungal is the most frequent partner in the creator list below, with 34 sponsored videos. Money & Macro follows with 32.
Explore the creators behind the sponsorships.
Curt Jaimungal34 sponsored videosMoney & Macro32 sponsored videos
Sabine Hossenfelder13 sponsored videos
The Economist3 sponsored videos
Astrum2 sponsored videosP
PBS Space Time2 sponsored videosE
Economics Explained2 sponsored videos
Event Horizon2 sponsored videosCreative starting points drawn from The Economist’s integrations.
Build the read around two or three articles that extend the episode’s central question, explaining why each one is a useful next read. Money & Macro’s China segment gives a direct reference for curated follow-up rather than an open-ended subscription pitch.
Build the segment around a historical question and point to a relevant archival resource that helps viewers trace the period further. The 1945 archive read demonstrates the idea; confirm present-day access before promising it.
The brands, creative choices and product connections worth paying attention to.
In the video about Russia’s war economy, Money & Macro recommends several Economist analyses on the same broad subject and encourages viewers to cross-check the creator’s account. That is a strong topical bridge: the subscription is framed as further reading related to the argument viewers have just heard. The creator then notes a preference for print or digital access.
The China economy segment uses a similar curated path, naming separate pieces on science, growth targets and price competition. Rather than ask viewers to browse without direction, the host gives a sequence of reading suggestions tied to the episode. In a pitch, that approach can make a subscription feel useful by identifying a specific follow-up question.
The historical-economy video points viewers to The Economist’s archive coverage of 1945, linking the product to a period-specific research trail. The integration works as a resource recommendation attached to the topic, not as a generic promotion of a current issue.
In the solar video, the creator describes using a weekly brief while commuting and longer reporting through the app and website. That shifts the pitch from “read more” to the practical ways a subscription can fit into a routine. Product access and available formats can change, so future copy should confirm current details before promising them.
Choose one episode question and identify two or three relevant follow-up reads, archives or explainers that viewers could pursue. Explain why each source advances the subject, then show how print, audio or digital access fits the creator’s actual use.
Watch how the product becomes part of the video.
Sponsor at 17:43Money & Macro17 Oct 2025After the analysis, the creator recommends several specific Economist pieces on the war economy, Ukraine and European security, inviting viewers to cross-check and read further. The topical reading list gives the subscription a clear role at the end of the analysis.
Sponsor at 14:25Money & Macro14 Jul 2025Money & Macro recommends three Economist analyses after discussing China’s economy, including articles on science, growth targets and price competition. The sponsor read becomes a short, episode-specific path for viewers who want to continue researching the topic. A creator can make a publication integration useful by pointing to the exact further reading that extends the video.
Sponsor at 38:27Money & Macro25 Sep 2025A history video links its subject to The Economist’s archive coverage of 1945 and describes that resource as further reading. It is an archival-research angle rather than a pitch centered on current news or a sale.
Sponsor at 14:16Money & Macro22 Oct 2024The creator describes using a weekly brief while commuting and longer reporting through the app and website, tying subscription use to a personal media routine. This contrasts with the article-list reads by explaining how the product is consumed.
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