Replace the old pair
Start with the creator’s worn-out glasses and the reasons replacement kept getting delayed, then show the new selection process. Doug DeMuro makes the hassle the opening.
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YouTube brand partnerships
warbyparker.com ↗Warby Parker sponsorships
Make choosing glasses feel less like a chore
Warby Parker reads often begin with how frustrating it can be to replace glasses or find frames that feel right. Doug DeMuro describes delaying a replacement because the process felt inconvenient; Kallmekris makes a personal aside about seeing in style; Caleb Hammer links all-day screen use to wanting comfortable eyewear. The creator can turn an everyday need into a useful frame-selection story.
▶ Jump to the sponsor readD
Doug DeMuro × Warby Parker
The Jaguar Type 01 Is Here, New Lotus V8 Supercar, Revuelto Market is Crashing! THIS CAR POD! EP111
- 5
- Sponsored videos
- Sep 2025 – Aug 2026
- 2
- Creator partners
- Sep 2025 – Aug 2026
- 1/4
- Recent months with sponsorships
- May 2026 – Aug 2026
The creator relationships
Leeja Miller is the most frequent partner in the creator list below, with 16 sponsored videos. Doug DeMuro follows with 6.
- 01Leeja Miller16
- 02Doug DeMuro6
- 03wavywebsurf4
- 04Kallmekris2
- 05MMG2
Who Warby Parker works with
Explore the creators behind the sponsorships.
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Leeja Miller16 sponsored videos
Caleb Hammer1 sponsored video
Leeja Miller16 sponsored videosDDoug DeMuro6 sponsored videos
Doug DeMuro6 sponsored videosw
wavywebsurf4 sponsored videos
wavywebsurf4 sponsored videosK
Kallmekris2 sponsored videos
Kallmekris2 sponsored videosM
MMG2 sponsored videos
CMMG2 sponsored videosCaleb Hammer1 sponsored videoM
Mista GG1 sponsored video
Mista GG1 sponsored videoS
Scotty1 sponsored video
Scotty1 sponsored videoBuild a pitch around a real idea.
Creative starting points drawn from Warby Parker’s integrations.
Frames on camera
Turn the read into a short try-on where the creator chooses styles that fit their look and routine. Kallmekris introduces eyewear as a personal style choice.
Make choosing glasses feel less like a chore
The brands, creative choices and product connections worth paying attention to.
Start with the old-pair problem
Doug DeMuro describes scratched lenses, bent frames and an out-of-date prescription, then explains that replacing glasses felt like a hassle. The concrete details make the sponsor relevant before the brand is introduced.
Kallmekris pauses a mystery story to talk about seeing in style and recalls finding the store experience expensive and outdated. The shift is intentionally conversational, matching a creator who speaks directly to the audience.
Connect eyewear to how the creator works
Caleb Hammer mentions staring at screens all day and introduces Warby Parker as a sponsor. That places the glasses in a daily routine the audience can recognize, with room to show the frames during the video.
A pitch should choose a single reason for a new pair, whether the old ones are worn out, the creator wants another style or screen-heavy work has made a replacement overdue.
Show the frames, not just the claim
A few frames tried on camera can make the segment more personal and specific. The creator can explain what they like about the style and how it fits their face or routine, staying within the sponsor’s approved terms.
For a pitch, build a short try-on or selection moment into the creator’s format, then return to the story. The strongest transition is a real need the audience already understands.
See the integrations
Watch how the product becomes part of the video.
Sponsor at 24:11DDoug DeMuro15 May 2026
Doug DeMuro15 May 2026The Jaguar Type 01 Is Here, New Lotus V8 Supercar, Revuelto Market is Crashing! THIS CAR POD! EP111
Doug DeMuro says he wore the same glasses too long, with scratched lenses, bent frames and an outdated prescription, because replacing them felt like a hassle. Warby Parker enters as a way to make that task easier. A creator can start an eyewear read with the small frustrations that kept them putting off a new pair.
Sponsor at 42:15KKallmekris1 Apr 2026
Kallmekris1 Apr 2026This Murder Case Has A Terrifying Plot Twist...
Kallmekris pauses a murder story to talk about seeing in style, recalling that glasses shopping used to mean high prices and frames that felt outdated. The direct shift to a personal annoyance creates a light break in the narrative. A creator can make eyewear relevant by describing the shopping experience they wanted to change.
Sponsor at 80:45CCaleb Hammer29 Mar 2024
Caleb Hammer29 Mar 2024E-Girl Exploits Simp Army For Millions | Amouranth Financial Audit
Caleb Hammer connects long hours looking at screens with his own interest in Warby Parker, then describes selecting frames and the sponsor’s process. The personal experience appears in a financial-audit episode where spending choices are already under discussion. A creator can make glasses shopping concrete by showing the choice they made and the step that made replacement easier.
Make your next pitch more specific.
Research the partnerships, compare the creative, and build your shortlist in Sponsorbook.