Balcony before-and-after
Show the outdoor space before the refresh, choose a few pieces and reveal how the area changes. Smosh Pit opens with specific balcony problems.
W
YouTube brand partnerships
wayfair.com ↗Wayfair sponsorships
Show the room that is ready for an upgrade
Wayfair reads make home products relevant by showing a space that needs attention or a room the creator wants to personalize. Smosh Pit describes an overdue balcony refresh with uncomfortable chairs and faded pots; Good Hang with Amy Poehler uses a broad home-comfort message; DamiLee connects the retailer to a series about the history of iconic home objects. The creator can make the room or object the visual center.
▶ Jump to the sponsor readS
Smosh Pit × Wayfair
I'll Be There For You | Reading Reddit Stories
- 3
- Sponsored videos
- Sep 2025 – Aug 2026
- 1
- Creator partners
- Sep 2025 – Aug 2026
- 1/4
- Recent months with sponsorships
- May 2026 – Aug 2026
The creator relationships
Caroline Winkler is the most frequent partner in the creator list below, with 11 sponsored videos. Nick Lewis follows with 8.
- 01Caroline Winkler11
- 02Nick Lewis8
- 03Kaz Rowe6
- 04Smosh Pit3
- 05Good Hang with Amy Poehler3
Who Wayfair works with
Explore the creators behind the sponsorships.
C
Caroline Winkler11 sponsored videos
Caroline Winkler11 sponsored videosN
Nick Lewis8 sponsored videos
Nick Lewis8 sponsored videosK
Kaz Rowe6 sponsored videos
SKaz Rowe6 sponsored videosSmosh Pit3 sponsored videosG
Good Hang with Amy Poehler3 sponsored videos
Good Hang with Amy Poehler3 sponsored videosD
DamiLee3 sponsored videos
DamiLee3 sponsored videosA
Ariel Bissett3 sponsored videos
Ariel Bissett3 sponsored videosP
Paige Wassel1 sponsored video
Paige Wassel1 sponsored videoBuild a pitch around a real idea.
Creative starting points drawn from Wayfair’s integrations.
Object-history tie-in
Pair a home-design topic with an object or decor detail the creator can explain. DamiLee links the retailer to a series about iconic objects.
Show the room that is ready for an upgrade
The brands, creative choices and product connections worth paying attention to.
Start with the space
Smosh Pit lists the problems with an outdoor balcony, including uncomfortable plastic chairs, cracked flower pots and broken lights. The creator then introduces Wayfair as the place to look for an upgrade.
Good Hang with Amy Poehler presents Wayfair as a way to make a home feel more personal, naming sofas, decor and practical essentials. The broad lifestyle read suits a conversation podcast.
Use the object or design story
DamiLee discusses Wayfair’s “Iconic Objects” series, which explores the history of familiar home-decor pieces. The sponsorship connects interior design and product history.
A pitch can focus on a room makeover, one furniture decision or a design object that relates to the creator’s subject.
Show the before and after
A balcony, living room or design-focused video gives the audience a visual way to follow the update. The creator can show what changed and why the piece suits the space.
Name the room, the item and the style the creator is after, then return to the episode.
See the integrations
Watch how the product becomes part of the video.
Sponsor at 32:40SSmosh Pit30 May 2026
Smosh Pit30 May 2026I'll Be There For You | Reading Reddit Stories
Smosh Pit describes a balcony with uncomfortable plastic chairs, cracked and faded pots and broken lights, then introduces Wayfair as a source for the refresh. The concrete “before” sets up a visible home project. A creator can make a furniture integration more compelling by showing the space they want to improve and naming the items that need replacing.
Sponsor at 69:01GGood Hang with Amy Poehler12 Aug 2025
Good Hang with Amy Poehler12 Aug 2025Adam Scott | Good Hang with Amy Poehler
Good Hang with Amy Poehler frames Wayfair around turning a home into a personal, comfortable space, naming sofas, decor and practical essentials. The relaxed interview format makes home styling a natural conversation. A creator can keep a lifestyle read broad but tangible by naming the room and the furnishings that make it feel like home.
Sponsor at 9:49DDamiLee4 Oct 2023
DamiLee4 Oct 2023DUNE CITIES: Fiction or Reality?
DamiLee introduces Wayfair’s “Iconic Objects” series during a video about Dune cities, connecting home decor to the history of familiar design pieces. The content tie-in extends beyond a product catalogue and suits an architecture-and-design audience. A creator can promote a retailer’s editorial project by connecting its subject to the episode’s design questions.
Make your next pitch more specific.
Research the partnerships, compare the creative, and build your shortlist in Sponsorbook.