YouTube creatorCboysTV’s videos revolve around friends, vehicles and practical stunts, and the sponsor integrations make a product part of something happening on camera. Brunt Workwear is introduced by outfitting the group’s lawn-care worker, Payton, for a day on the mower. Whatnot is demonstrated through a live-auction shopping challenge, where Mike looks for shoes and shows what arrives. One placement is a makeover; the other lets the app drive the action.
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CboysTV × Brunt
Surprising my Friend with his Dream Car! (Low Rider)
BRANDS IN THE VIDEOS
Celsius leads the sponsor relationships shown here, with 13 sponsored videos. Brunt follows with 9.
12 of 36 brands (33%) appear in more than one sponsored video in Sponsorbook’s history of CboysTV.
The brands, creative choices and product connections worth paying attention to.
In the dream-car surprise video, the group recalls hiring Payton to handle lawn care and says Brunt reached out after seeing him work in an earlier episode. They outfit him with a hat, workwear shirt, flexible pants and waterproof boots, explaining the purpose of each item as Payton reacts. The surprise becomes a small story within the larger car video: the hardworking team member gets gear suited to his daily task.
The creators thank Brunt for supporting Payton’s workday and give a discount call to action. A campaign can build around a real job on the channel, show the pieces in use and let the person wearing them react.
In the fishing challenge, Mike describes Whatnot as live streaming combined with auctions, then recounts buying tools and shoes through the app. He moves into a shoe auction on camera, places bids and later shows the delivered pair. The sequence makes the service the mechanism for the segment: browse, bid, win and open the item, before the video returns to fishing.
This is more demonstrative than a simple endorsement because viewers see the auction and result. It also folds the purchase into the group’s ongoing challenge, with other members reacting to the finds.
Brunt fits because Payton’s work is visible; Whatnot fits because the app can create a new challenge. In both cases, the group’s candid reactions give the sponsor a role in the story. A brief should identify what the viewer will see, whether that is a worker using a piece of gear or a live auction unfolding on screen.
That kind of visible payoff suits the group’s challenge format and gives each partner a memorable moment.
Watch how the product becomes part of the video.
Sponsor at 25:35Brunt17 Jul 2026The group surprises lawn-care worker Payton with Brunt gear, showing a hat, workwear shirt, flexible pants and waterproof boots as he reacts. The placement ties the items to his visible mowing and yard-work routine. The group then returns to the fishing challenge.
Sponsor at 15:29
Whatnot3 Jul 2026Mike describes Whatnot’s live-auction format, browses a shoe auction on camera and shows the pair delivered several days later. The app supplies the structure for a shopping challenge before the fishing video resumes. The group then returns to the fishing challenge.
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