GameGrumps
& the brands behind the videos.

Let the characters carry the product explanation

The Raycon bone-conduction headphones read opens with a joke that the host can hear someone despite listening to music. He describes wearing the headphones on morning walks and while moving around, explaining that they sit outside the ears so surrounding sound remains audible. The premise is a short character exchange, but the product use case is clear.

An older Raycon earbuds segment uses escalating game-style danger as a frame for battery life, sound profiles and touch controls. The hosts make the feature list part of the bit, turning the sponsor’s details into an improv sequence.

Make online security a recurring comic premise

In the holiday NordVPN read, a Santa joke sets up the claim that the character cannot see the host’s browsing. The hosts then name encryption and Kill Switch before returning to the game. A second VPN ad jokes about man-in-the-middle attacks and phishing, using wordplay to explain why a VPN can mask an IP address.

These examples show how recurring characters and absurd premises can carry a clear technical message, as long as the actual product function remains named.

Use the direct community relationship

The Game Grumps tour announcement speaks directly to viewers with city stops and a ticket link, an example of the hosts using their channel to mobilize an existing audience. Sponsor reads can share that same directness while keeping the brand pitch distinct.

A brief should provide one clear feature or action and leave room for the duo’s comedic timing. Their banter becomes the creative treatment, not a substitute for explaining what the product does.

The newest headphones example is particularly clear about everyday use: the host names 13 hours of battery life, IP68 water and dust resistance, light weight and keeping awareness of nearby sounds. The seasonal opening about summer walks gives those specifics a routine, while the discount gives the audience a direct next step.