YouTube creatorKuruHS makes racing-game videos built around driving challenges, mods and vehicle handling. Instant Gaming appears as a short, repeatable sponsor read, often at a pause in the driving rather than as a long detour. One read even jokes that the game being played may eventually have a deal there, tying the retailer to the viewer’s immediate gaming interest while keeping the core message simple: browse for game keys.
▶ Watch integration
KuruHS × Instant Gaming
THIS Underground 2 Remaster you need to play
BRANDS IN THE VIDEOS
Instant Gaming leads the sponsor relationships shown here, with 546 sponsored videos. Saber Interactive follows with 1.
1 of 9 brands (11%) appear in more than one sponsored video in Sponsorbook’s history of KuruHS.
The brands, creative choices and product connections worth paying attention to.
In “THIS Underground 2 Remaster you need to play,” the gameplay reaches a pause after a driving sequence. The video makes a passing remark about finding a cheap game key, then the sponsor read identifies Instant Gaming as a place to look for game keys. The move is direct and brief: the product category is already part of the creator’s thought about the game, so the handoff does not need a long explanation.
The Snow Handling video uses the same brand in a similarly compact slot. A comment about the car’s handling leads into the familiar recommendation to look for cheap keys. The repetition across two racing videos offers a clear pitch pattern: connect the store to the game the viewer is watching, then move back to the next run.
These examples do not interrupt the format with a separate skit or product demonstration. The host pauses, gives a simple category-level description, and points viewers to the link before the race resumes. That low-friction treatment suits gameplay videos where the entertainment is in the driving and challenge, not in an extended shopping explanation.
A useful proposal should specify the game-related context and the one action viewers can take, such as checking whether a title is listed. Give the viewer a clear destination for finding the game, and put the offer after that explanation.
Across the catalogue examples, the Instant Gaming read uses a recognizable verbal cue before sending viewers to the description link. The consistency makes the sponsor easy to identify, but the videos differ in where that line lands: one follows a joke about a release, another sits between handling commentary and the next driving attempt.
For a pitch, choose a natural breath in the video and tailor the first sentence to that episode’s game or challenge. The value of this format is its speed and relevance, not a lengthy list of store features.
Watch how the product becomes part of the video.
Sponsor at 6:28Instant Gaming23 Feb 2026After a racing sequence, the host jokes about the possibility of finding the game key cheaply, then makes a short recommendation for Instant Gaming before continuing the challenge. The product category directly matches the title under discussion.
Sponsor at 1:40Instant Gaming5 Jan 2024A quick store plug follows commentary about how the car handles, then the video returns to the driving. It is a useful reference for a brief, repeatable read that fits a gaming session without turning into a separate product segment.
Sponsor at 27:54Instant Gaming25 Nov 2023During a long racing-game comparison, the read briefly directs viewers to Instant Gaming for game keys, then the creator returns to the gameplay conversation. The restrained format keeps the sponsor distinct but does not break the video’s pace.
Explore sponsorship histories, discover who works with whom, and build a shortlist in Sponsorbook.