YouTube creatorMasterChef Brasil places sponsors inside the culinary challenge, where products become ingredients, drinks or tools that contestants must use. ASA appears in the final through a cooking expert’s advice; Johnnie Walker is presented as a refreshing whisky cocktail alongside a seafood challenge; Leite Moça is described as a defining ingredient in Brazilian party sweets. The brand enters through the food rather than a detached commercial break.
▶ Watch integrationMasterChef Brasil × ASA
EP. 15 - 3/5: FINAL: QUEM LEVA O TROFÉU? (02/09/25) | TEMP. 12 | MASTERCHEF BRASIL
BRANDS IN THE VIDEOS
Johnnie WalkerASA leads the sponsor relationships shown here, with 4 sponsored videos. Barilla follows with 2.
22 of 32 brands (69%) appear in more than one sponsored video in Sponsorbook’s history of MasterChef Brasil.
The brands, creative choices and product connections worth paying attention to.
In the season 12 final, an ASA integration follows discussion of a dessert and the value of learning from an expert. The placement fits the show’s focus on culinary technique and improvement, associating the sponsor with knowledge brought into the kitchen.
The professional-chef seafood episode introduces a Johnnie Walker drink as inspiration for the contestants. The host describes a mix of smoky whisky, citrus and tonic, making the sponsor a beverage idea viewers can picture serving with food.
The pastry episode discusses Leite Moça as a key ingredient in the challenge, with the host describing it as essential to Brazilian party sweets. That connection gives the product a cultural and culinary role rather than a general pantry mention.
For a food brand, the strongest activation can be a clear recipe function, flavor pairing or technique the chefs can use. Viewers see how the product belongs at the table.
Each example keeps the sponsor within a cooking context: expert advice, a drink to complement seafood or a familiar dessert ingredient. The competition and tasting provide natural ways to show how the product performs.
A pitch should name the dish or culinary moment, then show how contestants or hosts use the product. That offers more creative texture than a standalone brand statement.
Watch how the product becomes part of the video.
Sponsor at 19:06During the final, a dessert discussion turns to learning from an expert, connecting ASA to the technique and knowledge that contestants bring to a high-stakes culinary challenge.
Sponsor at 4:28Johnnie Walker28 Sep 2022The seafood challenge is paired with a refreshing whisky drink combining smoky flavor, citrus and tonic, offering viewers a specific cocktail idea alongside the food.
Sponsor at 23:03The pastry challenge centers Leite Moça as an ingredient the host calls essential to Brazilian party sweets, tying the sponsor to a familiar dessert tradition.
Explore sponsorship histories, discover who works with whom, and build a shortlist in Sponsorbook.