YouTube creatorNOT ANOTHER COOKING SHOW builds recipe videos around practical kitchen steps and an informal host-to-camera voice. Lumino appears in a birria-taco episode through a personal aside about tooth sensitivity and the creator’s reluctance to whiten his teeth. Thrive Market appears in a spicy-tuna crispy-rice recipe as a way to shop for pantry staples and specialty ingredients. Both reads sit at natural pauses in the cooking process and return the viewer to the recipe.
▶ Watch integrationNOT ANOTHER COOKING SHOW × Lumino
The 1 Thing Everyone Gets Wrong With Birria Tacos
BRANDS IN THE VIDEOS
BetterHelp leads the sponsor relationships shown here, with 10 sponsored videos. Cometeer follows with 7.
13 of 28 brands (46%) appear in more than one sponsored video in Sponsorbook’s history of NOT ANOTHER COOKING SHOW.
The brands, creative choices and product connections worth paying attention to.
While preparing birria tacos, the host pauses before heating the Dutch oven to talk about whitening his teeth. He says that sensitivity had discouraged him, then introduces Lumino’s whitening bundle and describes the included strips, toothpaste, pen and mouthwash. The sponsor’s claims about peroxide-free ingredients, enamel safety and whitening results are presented in the read; the host frames the product around his own concern about sensitivity.
The transition is playful: red-chili tacos lead into a smile and whitening aside, then the recipe continues. The sponsor message is brief enough to keep the cooking sequence in focus while giving viewers a clear picture of the bundle.
In a spicy-tuna crispy-rice episode, the host introduces Thrive Market while waiting for sushi rice to rest overnight. He describes its online grocery membership, selection of organic and natural products, pantry goods and delivery, then mentions the membership options and a promotional offer. The sponsor arrives between recipe stages, with the rice already prepared for the next day.
The read connects to the video’s ingredients: pantry staples and specialty grocery items are relevant to a recipe that uses rice, oil and other kitchen basics. After the promotion, the creator returns to the cooking process and prepares the tuna and crispy rice.
Lumino enters through a personal grooming concern between cooking steps; Thrive Market enters during a planned overnight pause in the recipe. Both placements take advantage of a natural break without losing the food-centered topic. A sponsor brief can use a transition already present in the recipe, then make the return to the stove immediate and satisfying.
Watch how the product becomes part of the video.
Sponsor at 6:40While preparing birria tacos, the host discusses sensitivity and introduces Lumino’s whitening bundle, describing its included products and repeating claims made in the sponsor read before returning to the recipe. The host returns to the birria preparation afterward.
Sponsor at 3:16
Thrive Market3 Aug 2022During an overnight pause in a crispy-rice recipe, the host describes Thrive Market’s grocery selection and membership, then returns to preparing tuna and rice. The recipe continues with the next cooking steps after the membership message.
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