YouTube creatorootb STUDIO’s campus series places guests and students in real university settings, letting sponsor products become part of an activity rather than a standalone ad. Mealchelin appears in a music-composition episode as a protein-shake tasting, with students sampling flavors and reacting to texture. Saero appears in a blind-date episode through a zero-sugar soju concept, a gumiho-themed mascot and an improvised finger-folding game. Both placements use the episode’s social energy to make the brand visible.
![Mealchelin · SM vs YG, 오늘 여기서 승부 냅니다 (feat. 베이비몬스터 아사) [동아방송예술대 작곡과]ㅣ전과자 ep.121 [EN/IN]](/generated/brand-media/d1913cedbb2b6c4d7ad0d214d60f4035.jpg)
▶ Watch integrationootb STUDIO × Mealchelin
SM vs YG, 오늘 여기서 승부 냅니다 (feat. 베이비몬스터 아사) [동아방송예술대 작곡과]ㅣ전과자 ep.121 [EN/IN]
BRANDS IN THE VIDEOS
KRUSHKRUSH leads the sponsor relationships shown here, with 6 sponsored videos. VOVA follows with 3.
10 of 52 brands (19%) appear in more than one sponsored video in Sponsorbook’s history of ootb STUDIO.
The brands, creative choices and product connections worth paying attention to.
During a visit to a university composition department, the hosts introduce Mealchelin protein shakes as a product placement and present three flavors. Students mix the drink with milk, taste it and comment on its texture and flavor, rating it highly. The exchange turns product discovery into a group activity, with reactions and playful captions carrying the segment.
The episode is about songwriting and the students’ first impressions of the composition major, so the tasting is a short, upbeat interlude. The hosts use a taste test rather than a formal feature lecture, then return to the campus activity.
In a university blind-date episode, the hosts introduce Saero through a “new kind of smoothness” line and connect the brand’s nine-tailed fox concept to a game. Students fold fingers as part of the gumiho-themed challenge, with the brand mascot and related creative imagery appearing in the scene. The drink is poured and discussed as the group gets to know one another.
This placement grows beyond a pack shot: the sponsor motif supplies a game the students can play and a recurring line the hosts can bring back. The brand becomes part of the episode’s social setup, while the blind-date interactions remain the main event.
Mealchelin is experienced through a tasting and student reactions; Saero is woven into a themed group game. Both approaches invite people on camera to do something with the product. That participation suits campus entertainment: the sponsor helps create a moment, and the audience sees real interactions rather than a detached description.
By letting students taste, respond and play, the series makes the brand feel like part of the campus visit. Each integration leaves room for the main episode activity to continue, giving the sponsor a distinct moment without taking over the full story.
Watch how the product becomes part of the video.
Sponsor at 7:10In a campus music-composition episode, ootb STUDIO introduces Mealchelin protein shakes, has students mix and taste three flavors, and captures their reactions before continuing the class visit. The campus composition activity resumes after the tasting.
![대학생판 솔로지옥 OPEN (feat. 엑소 세훈) [체대X음대 과팅] | 전과자 ep.111 [EN/IN]](/generated/brand-media/9c9816491e1b58656149bedde0a14131.jpg)
Sponsor at 0:55In a university blind-date episode, ootb STUDIO uses Saero’s nine-tailed fox concept to create a finger-folding game, with students pouring and reacting to the drink. The blind-date conversation continues around the campus game. Students then continue the music and campus activity.
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