YouTube creatorPaul’s Hardware helps viewers choose components, assemble systems and follow PC industry news. PCPartPicker supports the difficult step of choosing compatible parts across entry-level, mid-range and high-end builds; Lexar appears in an AMD gaming-PC build and giveaway; be quiet! is introduced through a new case and cooler lineup with airflow, performance and noise details. The sponsor reads align with concrete build decisions.
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Paul's Hardware × PCPartPicker
Why You Shouldn’t Wait to Build Your Next PC - Build Fix 20
BRANDS IN THE VIDEOS
be quiet!
KIOXIAPCPartPicker
Enermaxbe quiet! leads the sponsor relationships shown here, with 30 sponsored videos. KIOXIA follows with 24.
14 of 18 brands (78%) appear in more than one sponsored video in Sponsorbook’s history of Paul's Hardware.
The brands, creative choices and product connections worth paying attention to.
The PCPartPicker read opens a series featuring entry-level, mid-range and top-end PC builds. Paul notes that choosing parts can be challenging, then presents the service as the sponsor behind the build planning. The range of budgets gives viewers a way to compare component choices without assuming one ideal system.
This integration is strongest because the audience sees the parts and build tiers being discussed. The sponsor helps organize the selection task that comes before assembly.
Lexar supports a red all-AMD gaming-PC build and a giveaway. The host thanks the sponsor for both the hardware used and the giveaway, then points viewers to the parts list. That makes the promotion tangible: audience members can see the components in a completed machine.
The be quiet! segment introduces FX series cases and CPU coolers, calling out addressable RGB lighting, build quality, performance and quiet operation. The feature list maps directly onto the decisions a PC builder makes when selecting a case and cooling setup.
A useful brief for this channel should name the component, where it fits in the build and the trade-offs the audience cares about, such as price tier, cooling or noise. The sponsor is most natural when its role can be shown.
The creator’s hands-on format gives viewers a route from product mention to parts research and a finished system.
Watch how the product becomes part of the video.
Sponsor at 0:12PCPartPicker16 Oct 2025Paul introduces entry-level, mid-range and high-end builds and notes that choosing compatible parts can be challenging, positioning PCPartPicker within the planning workflow.
Sponsor at 21:23The sponsor supports a red all-AMD PC build and a component giveaway, with the host directing viewers to the parts used in the finished system.
Sponsor at 1:27be quiet!20 Nov 2022The read introduces FX cases and CPU coolers through addressable RGB lighting, build quality, performance and quiet operation, linking the sponsor to PC component choices.
Explore sponsorship histories, discover who works with whom, and build a shortlist in Sponsorbook.