YouTube creatorBrad Colbow’s videos are built around drawing tablets and tools for artists, and his sponsor reads can sit naturally beside that work. The Nothing earbuds spot appears inside a tablet review but shifts to a distinct everyday communication problem: taking a call in a noisy place. Squarespace is handled through a short character skit about maintaining an artist’s website. The distinction helps a pitch match a product to the right format instead of forcing every sponsor into a tablet demonstration.
▶ Watch integrationBrad Colbow × Nothing
XP Pen Artist 12 3rd Review
BRANDS IN THE VIDEOS
Squarespace leads the sponsor relationships shown here, with 80 sponsored videos. .SITE follows with 3.
4 of 14 brands (29%) appear in more than one sponsored video in Sponsorbook’s history of Brad Colbow.
The brands, creative choices and product connections worth paying attention to.
In the Nothing Ear Three read, Brad moves from talking about how people communicate to a feature of the earbuds’ case: a microphone mode intended to improve the other person’s experience on calls. He describes pressing a button to switch audio input and gives noisy-street and lunch-pickup examples, then briefly mentions listening features and controls. The detailed test of an XP-Pen display begins afterward; Nothing is the sponsor, not the reviewed drawing tablet.
The ad is useful because it identifies a situation an artist may encounter outside the studio, rather than pretending the earbuds are part of the tablet’s drawing workflow. Its microphone quality, noise reduction and sound descriptions are creator claims in a sponsor read, not independent product measurements.
In one Squarespace integration, a fictional dog reacts to an artist’s changing online shop and asks about member areas, content, email campaigns and site design. The back-and-forth makes website features easier to follow and connects them to selling creative work. Other Squarespace placements use a similar dialogue between Brad and the dog, giving the service a repeatable comedic frame.
A strong brief could use a short studio or business scenario that reflects a real creator need, then show the relevant site feature. Keep historical offers and claims about sales or audience growth out of the pitch unless verified.
Watch how the product becomes part of the video.
Sponsor at 2:57A Nothing earbuds read inside an XP-Pen tablet review focuses on the case microphone and taking calls in noisy places. The tablet is the episode’s reviewed product; Nothing is the named sponsor.
Sponsor at 5:59
Squarespace6 Mar 2023A playful dialogue about a dog and an artist’s website introduces Squarespace member areas, customizable templates and email campaigns. The service explanation is distinct from the video’s PenTips screen-protector topic.
Explore sponsorship histories, discover who works with whom, and build a shortlist in Sponsorbook.
