Community giveaway
Build a live-shopping event around a collectible category the audience already follows, and state how to join. Tolarian Community College connects a scheduled Whatnot giveaway to a Magic-related discussion.
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YouTube brand partnerships
whatnot.com ↗Whatnot sponsorships
Turn a livestream marketplace into an audience event
Whatnot integrations make live shopping easiest to understand when the creator has something viewers can watch, bid on or win. Tolarian Community College announces a Magic: The Gathering giveaway; Amixem gives away headphones during a food challenge; Mcfly et Carlito tie the marketplace to a collaboration reveal. These are event-based reads, with the product or collectible itself drawing the audience into the platform.
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Tolarian Community College × Whatnot
The Rising Cost Of Magic: The Gathering And What You Can Do About It
- 49
- Sponsored videos
- Sep 2025 – Aug 2026
- 26
- Creator partners
- Sep 2025 – Aug 2026
- 3/4
- Recent months with sponsorships
- May 2026 – Aug 2026
The creator relationships
Tolarian Community College is the most frequent partner in the creator list below, with 102 sponsored videos. HopeScope follows with 10.
- 01Tolarian Community College102
- 02HopeScope10
- 03Amixem3
- 04CboysTV2
- 05Mcfly et Carlito1
Who Whatnot works with
Explore the creators behind the sponsorships.
TTolarian Community College102 sponsored videos
Amixem3 sponsored videosC
CboysTV2 sponsored videos
Tolarian Community College102 sponsored videosH
HopeScope10 sponsored videos
AHopeScope10 sponsored videosAmixem3 sponsored videosCCboysTV2 sponsored videosM
Mcfly et Carlito1 sponsored video
Mcfly et Carlito1 sponsored videoM
Mastu1 sponsored video
Mastu1 sponsored videoD
Djilsi1 sponsored video
Djilsi1 sponsored videoA
Airrack1 sponsored video
Airrack1 sponsored videoBuild a pitch around a real idea.
Creative starting points drawn from Whatnot’s integrations.
Prize inside a challenge
Attach a giveaway to a creator’s existing challenge format, then explain the marketplace and participation steps. Amixem makes the prize a side event in a food challenge.
Turn a livestream marketplace into an audience event
The brands, creative choices and product connections worth paying attention to.
Make the event the opening
Tolarian Community College begins with a giveaway of Hobbit collector booster boxes and names a date and time on Whatnot. That announcement sits before a discussion of rising Magic prices, linking the giveaway to a topic the community already cares about.
Amixem folds a Whatnot giveaway into a video tasting 30 video-game-inspired dishes. The creators describe buying, selling or auctioning items and explain how to enter for headphones. The food challenge remains the episode; the live-shopping platform supplies a viewer event.
Use the creator’s format to reveal the item
Mcfly et Carlito use a guessing-game conversation around a collaboration, creating suspense before revealing the object. The Whatnot partnership can become part of the reveal rather than an interruption. This is a different treatment from a straightforward giveaway announcement.
A collectibles channel can show the item and explain a live auction; a challenge channel can attach a prize to participation; a comedy duo can make the reveal part of a bit. Name the platform action viewers will take and where the event happens.
Give viewers a clear way in
The strongest examples specify an audience action such as joining a scheduled giveaway or checking out a livestream. That makes the sponsor read more participatory than a standard marketplace description.
A creator pitch should define the prize or category, explain how the live event works, and make the timing visible. The episode’s own format can create anticipation, but the call to action should remain easy to follow.
See the integrations
Watch how the product becomes part of the video.
Sponsor at 5:43TTolarian Community College29 Jul 2026
Tolarian Community College29 Jul 2026The Rising Cost Of Magic: The Gathering And What You Can Do About It
Tolarian Community College announces a Whatnot giveaway of Magic: The Gathering collector boxes with a specific event time, alongside a discussion of rising card costs. The prize is directly relevant to the audience and episode. A creator can make a marketplace giveaway feel purposeful by tying the item and timing to the collecting community’s current conversation.
Sponsor at 3:37MMcfly et Carlito23 Jul 2026
Mcfly et Carlito23 Jul 2026UNPOPUNIAR OPINIGNON 3 : Bigflo hait les siestes et les comédies musicales
Amixem describes Whatnot as a place to buy, sell or auction different items, then ties a headphone giveaway to the group’s game-inspired food challenge. The prize gives viewers a reason to follow the marketplace mention. A creator can make an online marketplace read more engaging by connecting its offer to an object or competition already in the video.
Sponsor at 0:49AAmixem12 Jul 2026
Amixem12 Jul 2026ON MANGE 30 PLATS DE JEUX VIDÉO (et on les juge)
Mcfly et Carlito uses a guessing-game exchange to lead into a collaboration reveal with Whatnot, then explains the app’s buying, selling and auction formats. The game supplies suspense before the marketplace details. A creator can make a platform introduction feel like part of a show by building toward the reveal and then naming the audience’s next action.
Make your next pitch more specific.
Research the partnerships, compare the creative, and build your shortlist in Sponsorbook.