YouTube creatorMrBeast’s videos are built around large-scale challenges, fast cuts and on-camera reactions, so sponsors often enter as part of the spectacle. Feastables appears during a streamer competition through a collaboration with The Super Mario Galaxy Movie, with contestants reacting to new products and tasting them between games. Whatnot appears in a separate age-spanning race through a live-shopping giveaway announcement, previewing collectible prizes and a scheduled livestream. Both reads use event energy to make the sponsor part of the action.
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MrBeast × Feastables
50 Streamers Fight for $1,000,000
BRANDS IN THE VIDEOS
Shopify leads the sponsor relationships shown here, with 7 sponsored videos. Quidd follows with 7.
9 of 35 brands (26%) appear in more than one sponsored video in Sponsorbook’s history of MrBeast.
The brands, creative choices and product connections worth paying attention to.
During “50 Streamers Fight for $1,000,000,” the host pauses between games to announce Feastables products created with The Super Mario Galaxy Movie. Contestants react to the packaging and compare the peanut-butter-filled pieces to Yoshi’s eggs, then sample gummies and chocolate. The products become a quick shared experience inside the competition rather than a conventional host-only ad.
The reveal gives the event a playful film tie-in and lets the participants’ reactions carry the message. The host names places viewers can find the products, then the countdown resumes and the contest continues.
In “Ages 1–100 Race For $250,000!,” Jimmy promotes a Whatnot livestream planned for the day before the big game. He describes the app as a place to shop directly from sellers, then previews a large giveaway with rare items including a signed sports card, a Bob Ross painting and vehicles. Contestants and the host react to the prizes while the race remains underway.
The sponsor read does more than introduce a shopping platform: it directs attention to a separate live event with its own schedule and prizes. The short teaser creates urgency around the livestream, then the challenge picks up again.
Feastables is presented through a collaborative product reveal and group tasting; Whatnot is presented through a future live event and a prize preview. Both give the cast something to react to, preserving the high-energy format. A campaign that supplies a clear on-camera action can feel native to MrBeast’s challenge structure while remaining easy to distinguish from the competition itself.
The sponsor moments are designed to be watched in the room: a group tasting or a crowd reacting to an event announcement. That shared energy complements the videos’ competitive format.
Watch how the product becomes part of the video.
Sponsor at 32:38Feastables4 Apr 2026In a streamer challenge, MrBeast announces Feastables products created with The Super Mario Galaxy Movie, shows contestants reacting and tasting them, then resumes the competition. The stream announcement lands between the competition rounds. The video then returns to its main topic.
Sponsor at 17:46
Whatnot7 Feb 2026During an age-spanning race, MrBeast promotes a scheduled Whatnot livestream and previews large giveaways, including a Bob Ross painting and collectible prizes. The race continues after the livestream and prize preview. The video then returns to its main topic.
Explore sponsorship histories, discover who works with whom, and build a shortlist in Sponsorbook.
